When you decide to market your website for your dental practice, you must have a game plan that is going to work. You need to work with a company that can also execute everything that needs to be done to get results. Although you could retain someone in-house that can help you, you would be better off working with a company that does SEO every day. Here is an overview of a dental website marketing plan that you can use with your dental practice that can help you generate more customers regularly.
What Is A Dental Website Marketing Plan?
This is a plan that is specifically designed to help people that have a successful dental practice. It begins with having a solid website. You must target very specific keyword phrases that pertain to your particular area, and all of the procedures that you are able to do. Once the website is done, you need to begin to market all of the pages that you have created, each one focusing on one particular keyword phrase. This will include off-site and on-site optimization strategies which can be implemented by these SEO businesses.
An Overview Of On-Site Optimization Strategies
The five things that you must do to your website to improve its position online are very easy to implement. However, they are time-consuming. First of all, every page that you post needs to have unique content that can easily be indexed on the search engines. Second, you need to have videos that you can embed onto each page, preferably ones that are targeting the same keyword phrases. Third, you need to have images that are referential of the procedures that you are discussing. Fourth, there has to be an internal linking structure that can help people find their way throughout your website. Finally, links that point to other websites, preferably those that are authority sites, should be on every page that you post.
Overview Of Off-Site Optimization Strategies
Off-site optimization references placing links on different websites across the web pointing back to your website. You are going to target very specific keyword phrases. In general, the links that you get back should only reference the exact keyword phrase a small percent of the time. You should have at least three or four links for every page that you post coming in from different related websites. Once all of these are in place, and as you add more every few months, you are going to improve and also maintain top positions. This combination of off-site and on-site optimization strategies, along with a quality website, is the key to making your dental practice much more successful.
How Long Will It Take To See Results From This Marketing Plan?
The results will probably take a few months to notice. It takes a while for pages to rank on the search engines. However, you are also building videos for each page that you post, and those are going to rank much more quickly. Once these strategies are implemented, you will see that your plan is working because you will get more phone calls, and more people emailing, to set appointments. It is best done with a professional SEO business that can do all of this for you automatically.
This dental marketing plan will work with virtually any type of dental practice. Whether you provide general dentistry, cosmetic dentistry, or even pediatric dentistry, you are going to see a definite improvement in your positions on the web. By the end of a few months, you will understand why having a specific plan of action with the key to your success. The evidence will be in the amount of new clients that you will receive as a result of these strategies.